Buy Canadian Fashion

There has been a phenomenon of Buying Local.  It is now the trendy thing to do.  People are buying locally grown foods and using as many locally manufactured goods as possible.  Unfortunately the fashion business has been left out of this.  There is a stigma against buying locally made fashions even though some of the most talented fashion professionals are actually located in Canada.

The simple truth is that there has been something lacking in Canada for some time.  There has been a disconnect between the Canadian shopper and the Canadian fashion industry.  Most boutiques in Canada order through catalogues from the United States and overseas and the infrastructure within Canada is simply not adequate to satisfy the needs of the Canadian buyer.  Often people working within the same city do not even know each other and cross country connections are very rare.

The economics of doing fashion business within Canada is changing.  One of the biggest complaints that people have with buying Canadian is that things are "too expensive".  Store owners are scared to even stock Canadian brands because they are higher priced.  Obviously big box stores take advantage of incredibly cheap production costs in Asia.  Unfortunately in order to achieve such savings buyers are forced to buy in huge quantities and the production values are compromised. Chances are that your neighbours will all be buying the same merchandise and garments may only last a few washes before they become misshaped and the stitching starts falling out.

Canadian made and Canadian sold fashions can overcome this with an few simple economic measures.  The overall levels of risk can be reduced by smaller quantities and different more creative selling solutions.  Since local distribution costs are a fraction of what overseas shipping costs are it is possible to have a Just In Time stocking mentality in stores.  By only carrying a handful of items and even through consignment revenue sharing it is possible to make carrying Canadian brands more attractive than overseas shipments. 





Alexis Smith Spirit Of Fashion Award -
During Hamilton Fashion Week 2016, young Alexis Smith enjoyed the fashion shows and was even brought backstage by her cousin Maggie Taylor (HFW Production Manager). Alexis called it the best experien...
Buy Canadian Fashion -

There has been a phenomenon of Buying Local.  It is now the trendy thing to do.  People are buying locally grown foods and using as many locally manufactured goods as possible.  Unfo...

Ken Biehler - Executive Producer

Ken is proud to have the honor of being the chairperson for Hamilton Fashion Week. Ken's goal is to do things right with Hamilton Fashion Week. There is a great opportunity for the region and the c...

Krystal Biehler - Executive Producer

Krystal is the quiet leader of Hamilton Fashion Week. Krystal eats and sleeps fashion and is interested in growing the local industry. As executive producer she uses her quiet influence over the C...

Natasa Nastova Panova - Producer
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Shelagh Moore - Art Director | Production Manager
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Hamilton Fashion Week - November 10 @ RBG Atrium

Phone 905-977-7266
Email hamiltonfashionweek@gmail.com